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How To Make Money With Sports Knowledge Network
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The goal of our WorkinSports blog is to help our audience any way we can – sometimes that requires us to give you a bit of a wake-up call. This video is one of those times.
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Video Transcript: “The Harsh Advice You Need to Hear About Working in Sports”
Brian Clapp, WorkinSports.com Director of Content:
I hate to burst the bubble of every sports fan out there – but most jobs in the sports industry are not just for sports fans. People email me daily saying “I know everything about sports, quiz me I know it all! How should I get a job in the sports industry?”
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The Tampa Bay Rays just came out with a throwback jersey that will make them lots of money. Why do I bring this up? Listen to the video and find out
What I tell them is, go get some skills because just having knowledge of sports doesn’t really qualify you for anything.
People think just because they have intricate sports knowledge and can tell you who the 1973 AL MVP was, that that means they are going to be hired by ESPN and get on the air debating with Skip Bayless. I’m sorry but it doesn’t work that way – jobs at ESPN require great technical knowledge, writing for sports blogs means you have to be a strong writer, not just knowledgeable, if you want to work for a team you need to know sales, marketing, analytics – you have to add value.
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If you want to work in sports there are tangible skills you need to learn – but here is the biggest thing, most of the jobs in sports are in sales and marketing – on the business side of sports. There aren’t nearly as many jobs working in sports specifically for a team or network so my suggestion is to start out where the biggest opportunities are.
The Tampa Bay Rays just came out with a throwback jersey. Since they have only been around for about 15-20 years it doesn’t make all that much sense to have a throwback jersey. BUT, a genius in the marketing department thought this is a way to make more money and sell more jerseys. They came up with an idea and executed on it and now they are going to sell them like hotcakes which leads to revenue.
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What is the point? That decision had nothing to do with being a sports fan. It had to do with business knowledge, marketing knowledge, those are the things that will help you get a job in sports.
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So learn business, learn sales, learn tangible skills – focus on more than just being a sports fan and then you can begin working in sports.
Just being a sports fan doesn’t qualify you for anything.